From Desert Storm and Combat Boots to Hey Lady💋™ and Louboutins; Tania Richardson Builds Brand



Tania Richardson is the essence of a Queen. She takes ownership of every aspect of herself and accepts full responsibility for her actions. She recognizes her worth and knows how to treat others. A lady who carries herself with grace and class, she supports women in business, and she does not settle for mediocrity for herself or those around her.


A woman with a strong sense of mission, she has interwoven social impact into the brand’s DNA. She set her goals and is rapidly reaching them, one woman, at a time.

An entrepreneur with a strong sense of mission, she has interwoven social impact into the brand’s DNA. An insurance agency owner, commercial actress, and print model, her work ethic is impeccable.


When she started Hey Lady💋™, a lifestyle brand for women interested in travel, fashion, and entrepreneurship, her concern was that ladies forty and over could not find content for their demographic.


“My goal was to fill the demographic void of women in their forties being overlooked by advertisers, and feature women who are living and thriving in their industries, and to motivate, empower, and encourage them to live their best lives.”


A Desert Storm Army vet who frowns upon procrastination and lives her life to the fullest, Richardson, who had been thinking about the brand for years, took advantage of the downtime during the COVID-19 pandemic. She focused on what she wanted the business to look like, what the message behind the brand would be and whom she wanted it to represent.


She understands that content needs to have essential value for an audience. However, “Hey Lady💋™ isn’t just about filling a content void. It’s about supporting the mental and emotional well-being of women. If you remove the product and the branding, content should still be relevant.”


Women in their forties begin to have hormonal changes of perimenopause. This can create mood shifts, and for some women, increased risk of anxiety and depression. Richardson says, “it’s imperative for us to support each other.”


With Hey Lady💋™, she has provided a platform of solace where women are showing up to support each other, to laugh, cry, network, and share business tips and knowledge, especially during the pandemic when women crave the camaraderie with their girlfriends.


According to womenshealth.gov, over 1 in 5 women in the United States experienced a mental health condition in the past year, such as depression or anxiety. Many mental health conditions, such as depression and bipolar disorder, affecting more women than men or affecting women in different ways from men.


One of every five women surveyed (20%) admitted that if they took even one hour off to do something for themselves, it would make them feel selfish, guilty, or anxious, and unsettled.


As Richardson points out,

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