Do you know what comes up when you are searched on Google? Try googling your brand. Does your visibility need work? Do you need to rank higher?
If your online visibility is weak you may want to bring your Google ability rating up.
The key is to make sure you are found and highly ranked by search engines.
Google, Bing, Yahoo, and all of the search engines have bots (robot or an application that performs an automated task) that continuously troll the Web for information or new web pages to add.
Search engines collect data from your public profiles on all social media platforms as well as anything you’ve written and posted online. So write and post valuable content on all platforms to make it easy for search engines to find you.
But before venturing out, clean up your website. Did you know that a website that sits untouched for months at a time will fall out of range with Google?
Yep, Google keeps track of how often a site is updated with content and views these sites more credible. This increases the profile of a site, hence making it more visible to those browsing the Internet.
Here are a seven tips to consider to ensure you and your brand are Googleable:
Make sure you have a website that is SEO-friendly and that your pages are tagged correctly. This sets the tone for the type of content readers can expect to find.
Social media. Whatever field you are in or want to be in (PR, fashion, travel, food, beauty), you need to be posting and commenting on everything related. Connect with like-minded people as well as celebrities and influencers in that industry. Post comments, talk about new products or tools and, ask questions. Your goal is to let as many people as possible know that you live and breathe that particular industry.
Contribute to publications. There are many online (and offline) publications looking for contributors. Making money from it isn't the initial goal. Instead, focus on sharpening your skills. And be consistent. In time, it will pay off.
Publish blog content consistently.