Veteran publicist and communications strategist Phyllis Caddell reveals her tricks of the trade for those who need quality PR but are on a shoestring budget in Do-It-Yourself Publicity for Those Too Cheap or Too Broke to Hire Publicist. The book contains proven strategies to build a brand and represent oneself and others for maximum exposure.
It is packed with valuable information for DIY-publicists, including developing a brand, identifying a target media audience, ways to build instant credibility for your business, the power of storytelling, and offers insider tips, and templates you can use to attract media, clients, and heighten online visibility.
She shares examples of successful campaigns and provides chapter takeaways that recap the main points.
Overall, readers will obtain a roadmap for success and the confidence to embark on their own PR
Journey.
This is a physical book and will be available in September 2022.
