Seasoned publicist and communications strategist Phyllis Caddell reveals her tricks of the trade for those who need quality PR but are on a shoestring budget in Do-It-Yourself Publicity For Those Too Cheap or Too Broke to Hire Publicist. The book contains proven strategies to build a brand and represent oneself and others for maximum exposure. 
 
Bursting with valuable information for DIY-publicists, the book includes developing a brand, identifying a target media audience, building instant credibility for your business or brand, heightening online visibility, the power of storytelling, and offers insider tips and templates you can use to attract media and clients.
 
She shares many examples and provides chapter takeaways that recap the main points.
 
Overall, readers will get a roadmap for success and the confidence to embark on their own PR Journey.