INTEGRITY. EXPERTISE. PASSION.
Public Relations and Strategic Brand Communications Agency
Entertainment, Lifestyle, Real Estate, Sports,
Featured in Essence Magazine as a leading agency specializing
Welcome to PCPR
Dayna C. Israel H.
"So Grateful" Collaboration
Creator of Lifestyle Movement Hey Lady💋
Former Dallas Cowboys
Darryl Clack authors memoir.
OWN's "Black Love"
Features the Warrens
Our sister company for authors.
Gospel Goes to Hollywood
Celebrities & Faith in Hollywood.
Secures spokesperson position with TERI, Inc.
Tommy "Tiny" Lister
Actor & Wrestler
LaVonda P. Rouse creates The Blend Talk TV.
Joan Jackson Talks with Roland Martin.
The Blend Talk TV
Red-Carpet Launch Season One.
Hosts The Blend Talk Red Carpet Event
Grammy® Nominated Songwriter Shares Testimony.
Actor, Devin Bright
Talks New Film with Charlotte Post.
Authors book for black college students.
CEO, Joy Rohadfox
Atlanta Business Chronicle
Actor, Tommy Ford
Our first client. We will never forget him.
Film & TV company make a difference in Atlanta.
We are an extension of our clients. We are in a relationship with our clients. We love to brainstorm, collaborate and work together to grow a brand, build a startup from the ground, and passionately work with our clients to meet their goals.
Driven by challenges and motivated by results, PCPR is a boutique communications consulting agency whose main focus is to ensure that our client's target audience is aware of, understands, and, most importantly, values their product or service. We are storytellers who aid and direct our clients with campaigns to drive the understanding and delivery of their value proposition. We help push beyond comfort zones to deliver quality results and spark engagement with consumers, fans, influencers, and brand ambassadors. Whether you're an entertainer, designer, lifestyle expert, television property, real estate agent, or broker, or corporate brand, we pride ourselves on giving you a voice that stands out from your competitor.
Our creative concepts, dedication, and years of experience will build and enhance your brand, increase awareness and online-visibility that make you stand out from your competitor. We know what makes a great story and what keeps you ahead of the curve. We identify your key strengths to showcase your expertise. We create and distribute valuable content to improve SEO and overall search rankings on Google. We leverage media placements to brand opportunities and partnerships, and we do it all with passion and dedication.
In addition to providing select standard services, we help you create brand personas that encompass your career, philanthropic efforts, business endeavors, and partnerships.
We also work with you to create cross-genre and cross-media communications & PR campaigns that enhance growth, viewership, sales, and market position.
Your personal brand is how you appear to the world.
We help you identify and create the right strategies to keep your brand in the mind of target audiences, i.e., creating websites and blogs, thought leadership, building your online presence, reputation management, and more!
We create a content marketing strategy to help your business or brand drive traffic, leads, and sales.
We incorporate SEO techniques that will help your content rank higher in search results.
It takes time to start seeing the ROI from your efforts but, it works.
Our strategic approach focuses on creating and distributing valuable and consistent content, implementing e-Newsletters and email campaigns, and securing guest-blogger positions to engage with targeted audiences and generate valuable lead information that will ultimately turn your readers into paying customers.
Our DIY-PR and Communications sessions discuss everything from developing your PR campaign, getting your brand noticed, compiling and distributing quality press releases to appropriate media outlets, effectively using social media, storytelling, and branding. It
will give you the skills that you need to face your target markets with confidence.
Building your name recognition and brand is key.
We distinguish you from the competition, and generate quality leads by creating thought-leadership products that showcase your expertise. We position you as the go-to person in your area of expertise through blogs, books, TV, panel positions, guest appearances, guest blogs, and more while building a community of those who want to know what you know.
Effective communication in the workplace between colleagues, management, human resources, and the public is crucial.
We analyze the way you use language and communications channels for your current outreach activities, and implement a communications audit to help identify what areas can be improved. Lastly, we outline a strategy to implement changes.
You have a story to tell. We are the vessel to get it out to the masses.
Our tailor-made campaigns and strategies give life to your brand.
We know that timing is everything. We stay on top of current events. We craft the "perfect pitch" to educate the media about your brand so they will educate your audience, and as a result, generate awareness.
Click Here to Learn More About Our DIY-PR
Communications Strategy Workshops
Our number one priority is to help our clients reach their goals by providing results-oriented consultation while serving them with the highest professional level of integrity and honesty. Our goal is to positively impact your image and provide platforms for cross-genre opportunities to increase brand awareness.
Our main objectives:
• Increase brand awareness
• Increase credibility
• Create a positive image
• Raise online-awareness
• Establish Thought Leadership positions
Based in Los Angeles, with affiliates in Atlanta, Chicago, Nashville, and New York, PCPR, established in 1995, is a boutique Communications Consulting agency providing PR and strategy services to entertainment, lifestyle, beauty, real estate, and corporate industries.
Our unique and strategic approach has expanded the brand recognition and attention for our clients and their projects. We have the knowledge to guide our clients through online channels to gain awareness and create engaging social media content to spark the interest of select audiences.
Our very first client was actor, Tommy Ford. You know, the tall, bald guy with the hilarious laugh best known for his role as "Tommy" on the hit FOX sitcom Martin. He was also the fun-loving father on UPN’s comedy, The Parkers and the calm Lieutenant on FOX’s New York Undercover.
After booking Tommy Ford on the Oprah Winfrey Show and securing features in Black Enterprise, Jet, and Upscale Magazines for faith-based comedian, Broderick E. Rice, our roster began to fill up with faith-based recording artists, inspirational speakers, actors and more!
Giving back is huge at PCPR. We have a mentoring program where we hire interns, and we're always ready to give advice to college graduates going into PR. In addition, the CEO, Phyllis Caddell, hosts PR workshops, and publishes monthly PR blogs for emerging publicist or for those wanting to be a DIY-publicist to promote their own product.
When our clients are happy, we're happy. A taste of what we do.
Former Dallas Cowboys, Darryl Clack Releases Memoir; Interviews with ABC 7
Author, Joan Jackson Interviews with FOX 5 San Diego "Life
as an NFL Wife
The Blend Talk Show Red Carpet Launch
Former Dallas Cowboys Darryl Clack Speaks at 5th Annual Autoimmune Walk in Los Angeles
Grammy® & Dove Nominated Songwriter
Dayna Caddell Shares Testimony on
CBN's "Turning Point"
Dayna Caddell Nabs Leading Role in Animation Series
"Beautiful" Music VideoProducer, Jason White, releases "Beautiful" music video during Women's History Month
what people are saying...
"The PCPR team gave me the big break of my career! Placing me on The Oprah Winfrey Show catapulted my career, and made certain that I remained in the limelight thereafter with appearances on magazine TV shows as well as features in national magazines. Without their expertise I could have still been the best kept secret."
Dr. Traci Williams
My company hired PCPR to consult us in communications strategies and PR. Their team put together a realistic plan that allowed us to raise awareness for my company. They also coached us in leveraging our media placements where we were able to cultivate relationships for brand partnership opportunities.
Real Estate Broker
"PCPR was instrumental in getting publicity for my book and coordinating my book release. They confirmed a 10-city book tour with Barnes & Noble and secured TV and radio interviews in each city. They are professional, passionate, and they get the job done".
Darryl Clack, former NFL
"PCPR did exactly what they said they'd do for my brand. In one year our sales doubled via private events and promotions!"--
"PCPR...Professional. Classy. Prompt. Responsible. For over 20 years this Company was one of the keys to my success. Beyond the work itself; the character of PCPR is trustworthily Refreshing. I look forward to the next 20 years with PCPR!"
Comedian, Broderick Rice
"I gave the PCPR team my wish list and they fulfilled at least 90% of my realistic wants!"--
"PCPR is our go-to PR firm. They think out the box and always seem to go beyond what is expected. In addition to producing great work, they always have time for us. They are honest and transparent. Something you don't see too often."
Renee Middleton, Interior Designer
"I've tried a few PR firms but this one stands out from the rest. They're honest and use integrity in everyting they do." -- Joan Jackson, Author & Life Coach
"As a life stylist, I travel a lot. Whether it's national or international, the PCPR team make sure that I have interviews set up in every city I visit. They keep me busy and that's what I like."
Lynn Childress - Life Stylist
Whether you're established or emerging, we're here to help you advance your brand.
A few of our current and former clients!
Singer & Songwriter
Tonex, Kim Burrell, Spiritual Pieces
Tye Tribbett, Israel Houghton, Lisa McClendon
Singer & Songwriter
Featuring Israel Houghton
God My Hero
Musical Stage Play
Actor, director, philanthropist.
Singer & songwriter.
Celebration of Gospel
Singer & songwriter
FILM & TV
ACTORS & COMEDIANS
Wendy Raquel Robinson
REAL ESTATE & DESIGN
Pacific Playa Realty
PHYLLIS R. CADDELL, Publicist/Communications Strategist/Author/Ghostwriter/University Content Expert and Adjunct College Instructor
Born in Los Angeles, California to an entertainment manager/promoter and a legal negotiator, the creative and corporate worlds were introduced to Phyllis Caddell at an early age. Although she found law very intriguing and thought about following her mother's footsteps, she knew deep down that the entertainment industry, her father's niche, excited her most.
While attending college, she majored in radio and television, but it was an introductory course in PR that caught her attention causing her to change her primary emphasis from broadcasting to public relations.
After working in PR and communications, at several record labels and entertainment companies, Caddell launched Pc Public Relations & Management (PCPR) in 1995 from her bedroom with $500 and prayer.
She would go on to secure her first client, actor Tommy Ford, and book him as a guest on The Oprah Winfrey Show which catapulted her career and identified her as a credible publicist in the industry.
Her hard work would soon get noticed and land the company a feature in Essence Magazine as one of the leading boutique firms successfully bridging the gap between the faith-based and mainstream entertainment industries.
Whether securing clients as national spokespersons, acquiring talent and press for significant events or coordinating red-carpet productions and media tours, she aims high with all endeavors.
A creative and strategic planner and skilled at identifying potential sources for story ideas, Caddell continues to successfully run a prosperous establishment representing some of the best in the lifestyle, sports, and entertainment industries.
Moreover, she is the author of “Do It Yourself Publicity: For Those Too Cheap or Too Broke to Hire A Publicist,” and hosts workshops and seminars on PR and strategic communications.
She also is an adjunct online university instructor and content expert and holds an M.A. in Organizational Communications, an M.S. in Internet Marketing, and a B.A in Public Relations.