INTEGRITY. EXPERTISE. PASSION.
Strategic Communications • Public Relations • Executive Positioning Industries: Infrastructure • Higher Education • Entertainment • Lifestyle • Beauty • Sports • Nonprofit
Featured in Essence Magazine as a leading agency specializing
in cross-genre
PR.
 FORBESCEO & President Joy Rohadfox |  CBS NEWS DetroitPLC Detroit feature |  Atlanta Journal ConstitutionCEO & President Joy Rohadfox |
|---|---|---|
 FAST COMPANYDr. D'Wayne Edwards |  ESSENCE MAGBlack Footwear Forum |  FOX 2PLC Light School Launch |
 FOX 2DR. D'WAYNE EDWARDS INTERVIEW |  BSX VEGAS DEBUTUrban Magazine |  FAITH IN HOLLYWOOD"Gospel Goes to Hollywood" |
 FORBESNIKE & PENSOLE |  NBA ALL-STAR WKNDSheen Magazine |  THE ROOTDr. D'Wayne Edwards |
 SHEEN MAGW.IN @ PLC Detroit |  WFTC FEATUREApril Walker Honored w/ Apparel Stu/deo |  WFTC FEATUREDeirdre Roberson, Chemist/Fashion Designer |
 FOX 11JACQUELINE SNELL |  FOOTWEAR NEWSBlack Footwear Forum |  ICONS COVER!TOMEKA B HOLYFIELD |
 SHEEN MAGEUMELANIN® |  HLYWD REPORTERFilmmaker Tammy Williams |  URBAN MAGPhyllis Caddell |
 WISH-TVDr. D'WAYNE EDWARDS |  CEO WEEKLYTOMEKA B HOLYFIELD |  BLK MAGAZINEDR. D'WAYNE EDWARDS |
 NEWS BREAKJACQUELINE SNELL |  HOLLYWOOD TIMESLaeTania Richardson Authors Book |  URBAN MAG4th Annual Black Footwear Forum |
 BRAINZ MAGDR. D'WAYNE EDWARDS |  URBAN MAGBlack Footwear Forum |  MICHELLE WILLIAMSFormer Destiny's Child/ TERI, Inc. spokesperson |
 TAVIS SMILEYInterview with Title Exec. Johnny Collins |  CW 39TERRANCE BELL |  ABC 4 COLORADOALL-STAR GOSPEL CELEBRATION |
 SHE'S BIG TIME PODCASTT'MIL CURTIS |  WENDY RAQUELAmazing talent! |  MARY MARYFun times w/ the sister act! |
 ENSPIRE MAGDARRYL CLACK |  FORMIDABLE COVERJOHN DIGGS |  NY WEEKLYTERRANCE BELL |
 EUR WEBERICA CAMPBELL Hosts The Blend Talk Red Carpet Event |  TOMMY FORDOur first client. We will never forget him. |  HOUSTON STYLEGEOVET FEATURE |
 BLK NEWSTracci Johnson: Beauty Influencer/Celebrity Hairstylist/Author/Transformational Coach |  FORMIDABLE MENShelley Anthony: Entrepreneur, restaurateur |  URBAN MAGJOHNNY COLLINS |
 NBA All-StarGospel Celebration |  "Love Saw It"New book by LaeTania Richardson |  SHEEN MAGLAETANIA RICHARDS: Founder, Hey Lady™ |
 TINY LISTERGone but not forgotten. |  ROLAND MARTIN SHOWJoan Jackson talks domestic abuse |  BIZ JOURNALJOY ROHADFOX, CEO Powerhouse |
 BRONZE MAGLENA BYRD MILES |  MICHAEL PHILLIPSPurpose Agent, Author |  Tonex/B.SladeInfinite talent! |
 DAYNA CADDELL"So Grateful" featuring Israel Houghton |  WFTC FeatureTERESA MACK: Real Estate Powerhouse |  EMPOWERING WOMENGrammy® Nominated Songwriter & Singer |
 CHARLOTTE POSTDevin Talks New Film. |  Dr. ClaybrooksSpine surgeon authors book for black college students. |
At PCPR Communications, we help organizations, executives, brands and creatives communicate with purpose, build credibility and strengthen their reputation. We provide strategic communications and public relations services that help our clients increase visibility, navigate change and connect with the audiences that matter most.
Our services include strategic communications planning, media relations, executive positioning, thought leadership, content development, organizational communications, crisis communications, event publicity and media management, social media strategy, and communications measurement and analysis.
We work closely with each client to develop communication strategies tailored to their goals, industry and target audience. From securing meaningful media coverage and developing compelling content to managing high-profile events and positioning executives as trusted voices in their fields, every strategy is designed to support measurable business and organizational objectives.
Whether launching a new initiative, elevating a leader's profile, managing a sensitive issue or building long-term brand visibility, PCPR Communications serves as a strategic communications partner committed to delivering thoughtful counsel, meaningful results and lasting impact.
ABOUT US
MISSION STATEMENT
At PCPR Communications, our mission is to help organizations, executives, entrepreneurs, and changemakers build visibility, strengthen credibility, and amplify their influence through strategic communications. We serve as a trusted partner behind the scenes, providing consultation, coaching, and implementation that elevate brands, create meaningful opportunities, and drive measurable results.
By developing thoughtful communications strategies, securing high-value visibility, and creating impactful initiatives, we help our clients tell their stories with purpose, connect with the right audiences, and position themselves for long-term growth and success.
VISION STATEMENT
Our vision is to be the trusted strategic communications partner organizations, executives, and visionary leaders rely on to shape public perception, build lasting influence, and create opportunities that drive meaningful impact. We aspire to develop innovative communications strategies and transformative initiatives that strengthen brands, elevate leadership, and inspire positive change across industries and communities.
OBJECTIVES
At PCPR Communications, we are committed to helping our clients:
Build and strengthen brand awareness by increasing visibility among key audiences through strategic communications, media relations, and targeted campaigns.
Enhance credibility and reputation by positioning clients as trusted voices and respected leaders within their industries.
Shape and protect brand image through consistent messaging, strategic storytelling, and proactive reputation management.
Expand digital visibility by creating compelling content, managing online communications, and engaging audiences across digital and social media platforms.
Establish thought leadership by identifying opportunities for speaking engagements, media features, authored content, and industry participation that reinforce expertise and influence.
Create opportunities for growth by developing programs, partnerships, and communications initiatives that open doors to new relationships, collaborations, and business opportunities.
Every strategy we develop is designed to increase visibility, strengthen reputation, and help our clients achieve their communications and business objectives while creating meaningful, lasting impact.
Our very first client was actor, Tommy Ford. You know, the tall, bald guy with the hilarious laugh best known for his role as "Tommy" on the hit FOX sitcom Martin. He was also the fun-loving father on UPN’s comedy, The Parkers and the calm Lieutenant on FOX’s New York Undercover.
After booking Tommy Ford on the Oprah Winfrey Show and securing features in Black Enterprise, Jet, and Upscale Magazines for faith-based comedian, Broderick E. Rice, our roster began to fill up with faith-based recording artists, inspirational speakers, actors and more!
Giving back is huge at PCPR. We have a mentoring program where we hire interns, and we're always ready to give advice to college graduates going into PR. In addition, the CEO, Phyllis Caddell, hosts PR workshops, and publishes monthly PR blogs for emerging publicist or for those wanting to be a DIY-publicist to promote their own product.
SERVICES
CONSULTING
We help you obtain your goals, hit your targets and move forward to get desired results.
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Offer advice & expertise to improve objectives
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Analyze situations & provide a fresh perspective
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Formulate plans to implement recommendations and overcome objectives
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PR consulting & public relations training for small business DIY
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PR campaign planning & implementing
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Pitch solutions to solve problems
STRATEGIC COACHING
We partner with you in a thought-provoking and creative process that inspires you to discover and maximize your personal and professional potential. We help you:
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Discover strengths.
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Discover why your strategy is not delivering the results you expect.
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Discover why your thinking, approach or methodology is not working and how to fix it.
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Identify and help to eliminate limiting beliefs, fear and self-sabotage.
In the end, you decide what you need, and what’s holding you back from achieving your goals.
OUR WORK
When our clients are happy, we're happy. A taste of what we do.
PLC Detroit x New Balance Global Capsule Masterclass
2xOscar-Winning Costume Designer Ruth E. Carter Launches Design Stu/deo at PLC Detroit
Art on Sneaker Initiative
PLC Detroit Launches Light School
John Diggs featured on Lead With Your Brand Podcast
T'Mil Curtis "She's Big Time Now" Podcast
Good Things Utah interviews All Star Gospel Celebration Hosts
Lena Byrd Miles Talks "Watch Me", DMX and more on Good Day Sacramento
Author, Joan Jackson Interviews with FOX 5 San Diego "Life as an NFL Wife
Grammy® & Dove Nominated Songwriter
Dayna Caddell Shares Testimony on CBN's "Turning Point"
SPORTS 360AZ Interviews Darryl Clack
Former Dallas Cowboys, Darryl Clack Releases Memoir; Interviews with ABC 7
Dayna Caddell Nabs Leading Role in
Animation Series
Former Dallas Cowboys Darryl Clack Speaks at 5th Annual Autoimmune Walk in Los Angeles
The Blend Talk Red-Carpet Launch
with PCPR for many years.
Walks the red carpet at the 33rd Annual Stellar Awards.
PCPR creates awareness in faith-based community.
TESTIMONIALS
what people are saying...
"The PCPR team gave me the big break of my career! Placing me on The Oprah Winfrey Show catapulted my career, and made certain that I remained in the limelight thereafter with appearances on magazine TV shows as well as features in national magazines. Without their expertise I could have still been the best kept secret."
Dr. Traci Williams
My company hired PCPR to consult
us in communications strategies and PR. Their team put together a realistic plan that allowed us to raise awareness for my company. They also coached us in leveraging our media placements where we were able to cultivate relationships for brand partnership opportunities.
Teresa Mack,
Real Estate Broker
"PCPR was instrumental in getting publicity for my book and coordinating my book release. They confirmed a 10-city book tour with Barnes & Noble and secured TV and radio interviews in each city. They are professional, passionate, and they get the job done".
Darryl Clack, former NFL
Dallas Cowboy
"PCPR did exactly what they said they'd do for my brand. In one year our sales doubled via private events and promotions!"--
Benaleigh Designs
"I gave the PCPR team my wish list and they fulfilled at least 90% of my realistic wants!"--
Two2Tango Works
"PCPR...Professional. Classy. Prompt. Responsible. For over 20 years this Company was one of the keys to my success. Beyond the work itself; the character of PCPR is trustworthily Refreshing. I look forward to the next 20 years with PCPR!"
Comedian, Broderick Rice
"PCPR is our go-to PR firm. They think out the box and always seem to go beyond what is expected. In addition to producing great work, they always have time for us. They are honest and transparent. Something you don't see too often."
Renee Middleton, Interior Designer
"I've tried a few PR firms but this one stands out from the rest. They're honest and use integrity in everyting they do." -- Joan Jackson, Author & Life Coach
"As a life stylist, I travel a lot. Whether it's national or international, the PCPR team make sure that I have interviews set up in every city I visit. They keep me busy and that's what I like."
Lynn Childress - Life Stylist
CLIENTS
Whether you're established or emerging, or re-emerging, we're here to help you advance your brand.
A few of our current and former clients!
CEO, Tomeka HolyfieldFounder & CEO of Helpppp Agency Group (HAG) | Mary Mary |  Andrew Gouche |
|---|---|---|
 Wendy Raquel |  Katelyn McCarterSinger & Songwriter |  Broderick RiceComedian |
 Fighting TemptationsMovie |  DreamsMovie |  Ami Rushes |
 Tommy BoyTonex, Kim Burrell, Spiritual Pieces |  Sony Music |  Integrity MusicTye Tribbett, Israel Houghton, Lisa McClendon |
 Karew Records |  Soul Seekers |  Brenda JeffersonSinger & Songwriter |
Dayna CaddellFeaturing Israel Houghton |  Terrance BellGod My Hero |  IZreal MotleyBALLOUT |
 Angela ReddockAttorney |  Preacher's KidMusical Stage Play |  Tim TerrySoul Power |
 Tommy FordActor, director, philanthropist. |  Rubi GreenSinger & songwriter. |  Celebration of GospelBET |
 William BectonSinger & songwriter |
More Clients:
FILM & TV
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The Blend Talk TV
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Total Momentum Productions
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Open Rivers Pictures
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Gospel Music Channel
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The Fighting Temptations
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Dreams
MUSIC
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Dayna Caddell
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Mary Mary
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Michelle Williams
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Vann Clayton
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Terrance Bell
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Kim Burrell
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Tonex
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Soul Seekers
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Shirley Caesar
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Dawkins & Dawkins
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Dottie Peoples
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Stephen Hurd
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Phillip Carter
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Michelle Bonilla
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Music World Music
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Real Talent Media
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Tommy Boy Records
ACTORS & COMEDIANS
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Tommy Ford
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Wendy Raquel Robinson
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Tiny Lister
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Ella Joyce
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Broderick Rice
SPORTS
REAL ESTATE & DESIGN
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Pacific Playa Realty
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Dayna Caddell Design
NON-PROFIT
ABOUT THE
FOUNDER/CHIEF STRATEGIST
PHYLLIS R. CADDELL, Publicist/Communications Strategist/Author/Ghostwriter/University Content Expert/Adjunct College Instructor
Phyllis Caddell is the founder and lead strategist for PCPR Communications, a Los Angeles-based PR and Strategic Communications agency.
Born in Los Angeles, California--her father an entertainment manager and promoter, and mother a legal negotiator, she experienced the creative and corporate worlds early.
Although she found law very intriguing and thought about following her mother's footsteps, she knew deep down that the entertainment industry, her father's niche, excited her more.
While in college, she focused on radio and television broadcasting, but it was an introductory course in public relations that caused her to change her major to public relations.
After working in several PR positions at record labels and entertainment companies, she launched Pc Public Relations & Management, Inc. (PCPR) in 1995 from her bedroom with $500 and much prayer.
When she landed her first client, actor Tommy Ford, on the Oprah Winfrey Show, the company propelled.
Soon after, Essence Magazine and other credible publications featured the company as a leading firm successfully bridging the gap between faith-based and mainstream entertainment.
Today, the diverse firm, now PCPR Communications, is a thriving establishment whose roster boasts choice clients in the entertainment, lifestyle, sports, literacy, and corporate industries.
As a storyteller, she has the knack to make brands newsworthy. Her tenacity and strategic thinking enable client placements on popular morning and late-night television talk shows, in leading publications (print and online), on popular podcasts, award shows, and more.
She is the author of Do-It-Yourself Publicity: For Those Too Cheap or Too Broke to Hire A Publicist, an adjunct instructor, and an expert content creator for Azusa Pacific University. She also consults and coaches professionals to help take their brands to the next level.
Furthermore, she is a contributing writer for various publications, a ghostwriter, and the former west-coast entertainment correspondent for WFSK Radio in Nashville, TN.
Caddell holds an M.A in Organizational Communications, an M.S in Internet Marketing, and a B.A. in Public Relations.
She loves to travel. Her favorite places visited thus far are Dubai and Cuba.