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INTEGRITY. EXPERTISE. PASSION.

A Strategic Communication and PR Agency  
•Entertainment •Lifestyle •Beauty •Sports •Hospitality •Books 
•Organizational Communications

Featured in Essence Magazine as a leading agency specializing

in cross-genre

PR. 

Dr. D'Wayne Edwards

Dr. D'Wayne Edwards

Fast Company Feature

Fashion Icon

Fashion Icon

April Walker Honored w/ Apparel Stu/deo

Dr. D'Wayne

Dr. D'Wayne

The Root Magazine

Sheen Magazine

Sheen Magazine

W.IN @ PLC Detroit

Chemist/Fashion Designer

Chemist/Fashion Designer

Deirdre Roberson - Women for the Culture

MARTK'D AOS JUDGES

MARTK'D AOS JUDGES

"Art on Sneakers"

FOOTWEAR NEWS

FOOTWEAR NEWS

Jordan's Brand, Larry Miller

EUMELANIN

EUMELANIN

Sheen Magazine

URBAN MAGAZINE

URBAN MAGAZINE

Phyllis Caddell

FOX 11 COVERAGE

FOX 11 COVERAGE

JACQUELINE SNELL

WISH-TV

WISH-TV

Dr. D'WAYNE EDWARDS

CEO WEEKLY

CEO WEEKLY

TOMEKA B HOLYFIELD

BLK MAGAZINE

BLK MAGAZINE

DR. D'WAYNE EDWARDS

NEWS BREAK

NEWS BREAK

JACQUELINE SNELL

HOLLYWOOD TIMES

HOLLYWOOD TIMES

LaeTania Richardson Authors Book

BFF Homecoming

BFF Homecoming

4th Annual Black Footwear Forum

ESSENCE MAGAZINE

ESSENCE MAGAZINE

Black Footwear Forum

FOX 2 DETROIT

FOX 2 DETROIT

DR. D'WAYNE EDWARDS INTERVIEW

BRAINZ MAGAZINE

BRAINZ MAGAZINE

DR. D'WAYNE EDWARDS

URBAN MAGAZINE

URBAN MAGAZINE

Black Footwear Forum

MICHELLE WILLIAMS

MICHELLE WILLIAMS

Former Destiny's Child/ TERI, Inc. spokesperson

Faith in Hollywood

Faith in Hollywood

"Gospel Goes to Hollywood"

John Diggs

John Diggs

Minority Mental Health Awareness

BIZ BOOST

BIZ BOOST

DR. D'WAYNE EDWARDS

TAVIS SMILEY PODCAST

TAVIS SMILEY PODCAST

Interview with Title Exec. Johnny Collins

ICONS COVER!

ICONS COVER!

TOMEKA B HOLYFIELD

CW 39

CW 39

TERRANCE BELL

NBA All-Star Gospel

NBA All-Star Gospel

Inspirational stories of faith!

HOLLYWOOD REPORTER

HOLLYWOOD REPORTER

TAMMY WILLIAMS

SHE'S BIG TIME

SHE'S BIG TIME

T'MIL CURTIS

Wendy Raquel

Wendy Raquel

Amazing talent!

Mary Mary

Mary Mary

Fun times w/ the sister act!

ENSPIRE MAGAZINE

ENSPIRE MAGAZINE

DARRYL CLACK

FORMIDABLE MEN COVER

FORMIDABLE MEN COVER

JOHN DIGGS

NY WEEKLY

NY WEEKLY

TERRANCE BELL

EUR WEB

EUR WEB

ERICA CAMPBELL Hosts The Blend Talk Red Carpet Event

TOMMY FORD

TOMMY FORD

Our first client. We will never forget him.

HOUSTON STYLE MAGAZINE

HOUSTON STYLE MAGAZINE

GEOVET FEATURE

Tracci Johnson

Tracci Johnson

Beauty Influencer/Celebrity Hairstylist/Author/Transformational Coach

Cover! Mr. Shelley Anthony

Cover! Mr. Shelley Anthony

Entrepreneur, restaurateur

Johnny Collins

Johnny Collins

Urban Magazine feature

NBA All-Star

NBA All-Star

Gospel Celebration

"Love Saw It"

"Love Saw It"

New book by LaeTania Richardson

Tania Richardson

Tania Richardson

Founder, Hey Lady™

Actor, "Tiny" Lister

Actor, "Tiny" Lister

Gone but not forgotten.

Domestic Violence

Domestic Violence

Joan Jackson Talks with Roland Martin.

Joy Rohadfox

Joy Rohadfox

CEO Powerhouse.

Terrance Bell

Terrance Bell

Singer, Author, Engineer

Lena Byrd Miles

Lena Byrd Miles

"My Block" artist making noise!

Michael Phillips

Michael Phillips

Purpose Agent, Author

Tonex/B.Slade

Tonex/B.Slade

Infinite talent!

Dayna C. Israel H.

Dayna C. Israel H.

"So Grateful" Collaboration

Teresa Mack

Teresa Mack

Real Estate Powerhouse!

Dayna Caddell

Dayna Caddell

Grammy® Nominated Songwriter & Singer

Actor, Devin Bright

Actor, Devin Bright

Talks New Film.

Dr. Claybrooks

Dr. Claybrooks

Spine surgeon authors book for black college students.

At PCPC we help our clients by providing a range of valuable services to enhance their communication and manage their reputation. These services include strategic communication, media relations, content creation, crisis management, social media management, event coverage, thought leadership, and measurement.

 

We work closely with our clients to develop comprehensive communication strategies tailored to their goals and target audience. We build strong relationships with the media to secure positive coverage for our clients. Our skilled professionals create compelling content to convey clients' messages effectively.

 

In times of crisis, we provide guidance and support to protect clients' reputations. We manage social media accounts, secure media for events, and position clients as thought leaders in their industries. We also measure and evaluate the impact of our PR efforts to ensure effectiveness.

 

Overall, PCPR services are designed to help clients enhance their brand image, engage with their audience, and achieve their communication goals.

ABOUT US

ABOUT US

 

MISSION STATEMENT:
At PCPR, our mission is to prioritize your success by offering results-oriented consultation, coaching, and implementation services. We operate behind the scenes, working diligently to amplify your voice, provide access to valuable resources, and develop programs and initiatives that strengthen or establish your brand. Our ultimate objective is to have a positive impact on your image and create platforms that open doors to opportunities, ultimately increasing awareness and fostering growth.

 

OBJECTIVE:
Our primary objectives at PCPR are as follows:

  • To create, increase, or enhance brand awareness: We strive to elevate your brand's visibility and recognition, ensuring that it resonates with your target audience and stands out in the competitive landscape.

  • To increase credibility: By leveraging strategic communication and media relations, we aim to enhance your reputation and establish you as a trusted authority in your industry, thus increasing credibility and trust among stakeholders.

  • To create a positive image: Through carefully crafted messaging and strategic initiatives, we work to shape a positive and authentic image for your brand, enhancing its perception and fostering positive associations.

  • To raise online awareness: In the digital age, a robust online presence is crucial. We employ social media management, content creation, and online reputation management strategies to raise awareness and engage with your audience effectively on various online platforms.

  • To establish thought leadership positions: We understand the value of positioning you as a thought leader and industry expert. Through thought-provoking content, speaking engagements, and participation in relevant events, we aim to establish you as a go-to resource in your field, driving influence and thought leadership.

 

 

                   

Our very first client was actor, Tommy Ford.  You know, the tall, bald guy with the hilarious laugh best known for his role as "Tommy" on the hit FOX sitcom Martin. He was also the fun-loving father on UPN’s comedy, The Parkers and the calm Lieutenant on FOX’s New York Undercover. 

After booking Tommy Ford on the Oprah Winfrey Show and securing features in Black Enterprise, Jet, and Upscale Magazines for faith-based comedian, Broderick E. Rice, our roster began to fill up with faith-based recording artists, inspirational speakers, actors and more!  

Giving back is huge at PCPR.  We have a mentoring program where we hire interns, and we're always ready to give advice to college graduates going into PR.  In addition, the CEO, Phyllis Caddell, hosts PR workshops, and publishes monthly PR blogs for emerging publicist or for those wanting to be a DIY-publicist to promote their own product.


SERVICES

CONSULTING

We help you obtain your goals, hit your targets and move forward to get desired results. 
  • Offer advice & expertise to improve objectives
  • Analyze situations & provide a fresh perspective
  • Formulate plans to implement recommendations and overcome objectives
  • PR consulting & public relations training for small business DIY
  • PR campaign planning & implementing
  •  Pitch solutions to solve problems

STRATEGIC COACHING
We partner with you in a thought-provoking and creative process that inspires you to discover and maximize your personal and professional potential. We help you:
  • Discover  strengths.
  • Discover why your strategy is not delivering the results you expect.
  • Discover why your thinking, approach or methodology is not working and how to fix it.
  • Identify and help to eliminate limiting beliefs, fear and self-sabotage.
 
In the end, you decide what you need, and what’s holding you back from achieving your goals.
WRITING SERVICES
ORGANIZATIONAL COMMUNICATION
CONTENT DEVELOPMENT
  • Ghostwriting
  • Content marketing
  • Feature articles
  • Op-Ed Articles
  • Blog entries
  • Internal communications   
  • Eye-catching SEO press releases 
  • Bio writing
  • Website copy
Effective communication in the workplace between colleagues, management, human resources, the media, and the public is crucial.

We focus on the communication and information flow within organizations through different roles of the media, and implement a communications audit to help identify what areas can be improved.
 

 
  • Write contributed articles and branded content. .
  • Write thought leadership articles
  • Prepare & write product & service backgrounders
  • Prepare & write marketing collateral
  • Website copy
SERVICES

OUR WORK

When our clients are happy, we're happy. A taste of what we do.

Art on Sneaker Invitaional.png

Art on Sneaker Initiative

Quote John Diggs.png

John Diggs featured on Lead With Your Brand Podcast

Screenshot 2023-08-08 at 11.55.12 AM.png

T'Mil Curtis  "She's Big Time Now" Podcast

Johnny Collins and Tavis Smiley.jpg

Good Things Utah interviews All Star Gospel Celebration Hosts

Lena Byrd Miles Talks "Watch Me", DMX and more on Good Day Sacramento

Author, Joan Jackson Interviews with FOX 5 San Diego "Life as an NFL Wife

Grammy® & Dove Nominated Songwriter

Dayna Caddell Shares Testimony on CBN's "Turning Point"

Former Dallas Cowboys, Darryl Clack Releases Memoir; Interviews with ABC 7

Dayna Caddell Nabs Leading Role in 
Animation Series

SPORTS 360AZ Interviews Darryl Clack

Former Dallas Cowboys Darryl Clack Speaks at 5th Annual Autoimmune Walk in Los Angeles

The Blend Talk Red-Carpet Launch

RESULTS
TESTIMONIALS
TESTIMONIALS

what people are saying...

"The PCPR team gave me the big break of my career!  Placing me on The Oprah Winfrey Show catapulted my career, and made certain that I remained in the limelight thereafter with appearances on magazine TV shows as well as features in national magazines. Without their expertise  I could have still been the best kept secret."

 

Dr. Traci Williams

 

My company hired PCPR to consult us in communications strategies and PR.  Their team put together a realistic plan that allowed us to raise awareness for my company. They also coached us in leveraging our media placements where we were able to cultivate relationships for brand partnership opportunities.   

 

Teresa Mack, 

Real Estate Broker

"PCPR was instrumental in getting publicity for my book and coordinating my book release. They confirmed a 10-city book tour with Barnes & Noble and secured TV and radio interviews in each city.  They are professional, passionate, and they get the job done".

Darryl Clack, former NFL

Dallas Cowboy

 

"PCPR did exactly what they said they'd do for my brand.  In one year our sales doubled via private events and promotions!"--

 

Benaleigh Designs 

 

"I gave the PCPR team my wish list and they fulfilled at least 90% of my realistic wants!"--

 

Two2Tango Works 

"PCPR...Professional. Classy. Prompt. Responsible. For over 20 years this Company was one of the keys to my success. Beyond the work itself; the character of PCPR is trustworthily Refreshing. I look forward to the next 20 years with PCPR!"

 

Comedian, Broderick Rice

"PCPR is our go-to PR firm. They think out the box and always seem to go beyond what is expected.  In addition to producing great work, they always have time for us. They are honest and transparent. Something you don't see too often."

 

Renee Middleton, Interior Designer  

"I've tried a few PR firms but this one stands out from the rest.  They're honest and use integrity in everyting they do." -- Joan Jackson, Author & Life Coach

"As a life stylist, I travel a lot. Whether it's national or international, the PCPR team make sure that I have interviews set up in every city I visit. They keep me busy and that's what I like."

Lynn Childress - Life Stylist

CLIENTS

CLIENTS

Whether you're established or emerging, or re-emerging, we're here to help you advance your brand. 

 A few of our current and former clients!

CEO, Tomeka Holyfield

CEO, Tomeka Holyfield

Founder & CEO of Helpppp Agency Group (HAG)

Mary Mary

Mary Mary

Andrew Gouche

Andrew Gouche

Wendy Raquel

Wendy Raquel

Katelyn McCarter

Katelyn McCarter

Singer & Songwriter

Broderick Rice

Broderick Rice

Comedian

Fighting Temptations

Fighting Temptations

Movie

Dreams

Dreams

Movie

Ami Rushes

Ami Rushes

Tommy Boy

Tommy Boy

Tonex, Kim Burrell, Spiritual Pieces

Sony Music

Sony Music

Integrity Music

Integrity Music

Tye Tribbett, Israel Houghton, Lisa McClendon

Karew Records

Karew Records

Soul Seekers

Soul Seekers

Brenda Jefferson

Brenda Jefferson

Singer & Songwriter

Dayna Caddell

Dayna Caddell

Featuring Israel Houghton

Terrance Bell

Terrance Bell

God My Hero

IZreal Motley

IZreal Motley

BALLOUT

Angela Reddock

Angela Reddock

Attorney

Preacher's Kid

Preacher's Kid

Musical Stage Play

Tim Terry

Tim Terry

Soul Power

Tommy Ford

Tommy Ford

Actor, director, philanthropist.

Rubi Green

Rubi Green

Singer & songwriter.

Celebration of Gospel

Celebration of Gospel

BET

William Becton

William Becton

Singer & songwriter

More Clients:

FILM & TV

LIFESTYLE​​

MUSIC​​

ACTORS & COMEDIANS

  • Tommy Ford

  • Wendy Raquel Robinson

  • Tiny Lister

  • Ella Joyce

  • Broderick Rice

SPORTS

REAL ESTATE & DESIGN

ABOUT THE

FOUNDER/CHIEF STRATEGIST

IMG_3614.jpeg

PHYLLIS R. CADDELL, Publicist/Communications Strategist/Author/Ghostwriter/University Content Expert/Adjunct College Instructor 

Phyllis Caddell is the founder and lead strategist for PCPR Communications, a Los Angeles-based PR and Strategic Communications agency.

Born in Los Angeles, California--her father an entertainment manager and promoter, and mother a legal negotiator, she experienced the creative and corporate worlds early. 

 

Although she found law very intriguing and thought about following her mother's footsteps, she knew deep down that the entertainment industry, her father's niche, excited her more.

 

While in college, she focused on radio and television broadcasting, but it was an introductory course in public relations that caused her to change her major to public relations.

 

After working in several PR positions at record labels and entertainment companies, she launched Pc Public Relations & Management, Inc. (PCPR) in 1995 from her bedroom with $500 and much prayer. 

 

When she landed her first client, actor Tommy Ford, on the Oprah Winfrey Show, the company propelled.  

 

Soon after, Essence Magazine and other credible publications featured the company as a leading firm successfully bridging the gap between faith-based and mainstream entertainment.

 

Today, the diverse firm, now PCPR Communications, is a thriving establishment whose roster boasts choice clients in the entertainment, lifestyle, sports, literacy, and corporate industries. 

 

As a storyteller, she has the knack to make brands newsworthy. Her tenacity and strategic thinking enable client placements on popular morning and late-night television talk shows, in leading publications (print and online), on popular podcasts, award shows, and more. 

 

She is the author of Do-It-Yourself Publicity: For Those Too Cheap or Too Broke to Hire A Publicist, an adjunct instructor, and an expert content creator for Azusa Pacific University. She also consults and coaches professionals to help take their brands to the next level.   

 

Furthermore, she is a contributing writer for various publications, a ghostwriter, and the former west-coast entertainment correspondent for WFSK Radio in Nashville, TN. 

 

Caddell holds an M.A in Organizational Communications, an M.S in Internet Marketing, and a B.A. in Public Relations. 

 

She loves to travel. Her favorite places visited thus far are Dubai and Cuba.

"What I love most about the company is their integrity and honesty!"--Joan Jackson, Author, Life Coach

ABOUT THE CEO

CONTACT

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