INTEGRITY. EXPERTISE. PASSION.
A Communications & PR Coaching & Consulting Agency
•Entertainment •Lifestyle •Sports •Literacy
Featured in Essence Magazine as a leading agency specializing
We are an extension of our clients. We are in a relationship with our clients. We love to brainstorm, collaborate and work together to grow a brand, build a startup from the ground, and passionately work with you to meet your goals.
Driven by challenges and motivated by results, PCPR is a boutique communications agency whose main focus is to ensure that our client's audience(s) are aware of, understand, and, most importantly, values their brand. We are storytellers who aid and direct our clients with campaigns, coaching, and consulting to drive the understanding and delivery of their value proposition.
We help push beyond comfort zones to deliver quality results and spark engagement with consumers, fans, influencers, and the like. Whether you're an entertainer, designer, lifestyle expert, television property, real estate agent or broker, corporate brand, or a professional or former pro-athlete, we create initiatives and programs to enhance your life skills, brand, and leadership development.
Our number one priority is to help you reach your goals through results-oriented consultation, coaching, and implementation. We work behind the scene to amplify your voice, provide you access to resources, and create programs and initiatives to enhance or create your brand. Our goal is to positively impact your image and provide platforms for opportunities to increase awareness.
Our main objectives:
• Create, Increase, or enhance brand awareness
• Increase credibility
• Create a positive image
• Raise online awareness
• Establish Thought Leadership positions
Our very first client was actor, Tommy Ford. You know, the tall, bald guy with the hilarious laugh best known for his role as "Tommy" on the hit FOX sitcom Martin. He was also the fun-loving father on UPN’s comedy, The Parkers and the calm Lieutenant on FOX’s New York Undercover.
After booking Tommy Ford on the Oprah Winfrey Show and securing features in Black Enterprise, Jet, and Upscale Magazines for faith-based comedian, Broderick E. Rice, our roster began to fill up with faith-based recording artists, inspirational speakers, actors and more!
Giving back is huge at PCPR. We have a mentoring program where we hire interns, and we're always ready to give advice to college graduates going into PR. In addition, the CEO, Phyllis Caddell, hosts PR workshops, and publishes monthly PR blogs for emerging publicist or for those wanting to be a DIY-publicist to promote their own product.
Our creative concepts, strategic coaching and consulting, storytelling, ghostwriting, content development, and years of experience will build and enhance your brand. We know what makes a great story and what sets you a part from your competitor. We identify your key strengths and help you discover your potential. We create and distribute valuable content to improve SEO and overall search rankings. We leverage media placements, brand opportunities and partnerships, and we do it all with passion and dedication.
We help you, or your team obtain your goals, hit your targets and move forward to get desired results.
Offer advice & expertise to improve objectives
Analyze situations & provide a fresh perspective
Formulate plans to implement recommendations and overcome objectives
PR coaching & public relations training for small business DIY
PR campaign planning & implementing
Pitch solutions to solve problems
We partner with you in a thought-provoking and creative process that inspires you to discover and maximize your personal and professional potential. We help you:
Discover why your strategy is not delivering the results you expect.
Discover why your thinking, approach or methodology is not working and how to fix it.
Identify and help to eliminate limiting beliefs, fear and self-sabotage.
In the end, you decide what you need, and what’s holding you back from achieving your goals.
Certified in Google Analytics, we equip you with information to grow your business through intelligent data collection and analysis.
We create a content
marketing strategy to help your business or brand drive traffic, leads, and sales.
We help you understand SEO techniques that will help your content rank higher in search results.
Our strategic approach focuses on creating and distributing valuable and consistent content:
Write contributed articles and branded content. .
Write thought leadership articles
Prepare & write product & service backgrounders
Prepare & write marketing collateral
Blogging service & ghostwriting
To keep up with the increasing demand of content marketing, your brand must be publishing valuable content on a consistent basis. We offer:
Social media posts
Interview questions for broadcast
Eye-catching press releases
Effective communication in the workplace between colleagues, management, human resources, the media, and the public is crucial.
We focus on the communication and information flow within organizations through different roles of the media, and implement a communications audit to help identify what areas can be improved.
Lastly, we outline a strategy to implement changes.
SELECT MEDIA RELATIONS
You have a story to tell. We are the vessel to get it out to the masses.
Our tailor-made campaigns, strategy and planning for vertical, local or national press coverage give life to your brand.
We know that timing is everything. We stay on top of current events. We craft the "perfect pitch" to educate the media about your brand so they will educate your audience, and as a result, generate awareness.
When our clients are happy, we're happy. A taste of what we do.
Former Dallas Cowboys, Darryl Clack Releases Memoir; Interviews with ABC 7
Author, Joan Jackson Interviews with FOX 5 San Diego "Life
as an NFL Wife
The Blend Talk Show Red Carpet Launch
Former Dallas Cowboys Darryl Clack Speaks at 5th Annual Autoimmune Walk in Los Angeles
Grammy® & Dove Nominated Songwriter
Dayna Caddell Shares Testimony on
CBN's "Turning Point"
Dayna Caddell Nabs Leading Role in Animation Series
with PCPR for many years.
Walks the red carpet at the 33rd Annual Stellar Awards
Producer, Jason White, releases "Beautiful" music video during Women's History Month
Walks the red carpet at the 33rd Annual Stellar Awards.
PCPR creates awareness in faith-based community.
what people are saying...
"The PCPR team gave me the big break of my career! Placing me on The Oprah Winfrey Show catapulted my career, and made certain that I remained in the limelight thereafter with appearances on magazine TV shows as well as features in national magazines. Without their expertise I could have still been the best kept secret."
Dr. Traci Williams
My company hired PCPR to consult us in communications strategies and PR. Their team put together a realistic plan that allowed us to raise awareness for my company. They also coached us in leveraging our media placements where we were able to cultivate relationships for brand partnership opportunities.
Real Estate Broker
"PCPR was instrumental in getting publicity for my book and coordinating my book release. They confirmed a 10-city book tour with Barnes & Noble and secured TV and radio interviews in each city. They are professional, passionate, and they get the job done".
Darryl Clack, former NFL
"PCPR did exactly what they said they'd do for my brand. In one year our sales doubled via private events and promotions!"--
"PCPR...Professional. Classy. Prompt. Responsible. For over 20 years this Company was one of the keys to my success. Beyond the work itself; the character of PCPR is trustworthily Refreshing. I look forward to the next 20 years with PCPR!"
Comedian, Broderick Rice
"I gave the PCPR team my wish list and they fulfilled at least 90% of my realistic wants!"--
"PCPR is our go-to PR firm. They think out the box and always seem to go beyond what is expected. In addition to producing great work, they always have time for us. They are honest and transparent. Something you don't see too often."
Renee Middleton, Interior Designer
"I've tried a few PR firms but this one stands out from the rest. They're honest and use integrity in everyting they do." -- Joan Jackson, Author & Life Coach
"As a life stylist, I travel a lot. Whether it's national or international, the PCPR team make sure that I have interviews set up in every city I visit. They keep me busy and that's what I like."
Lynn Childress - Life Stylist
Whether you're established or emerging, we're here to help you advance your brand.
A few of our current and former clients!
Singer & Songwriter
Tonex, Kim Burrell, Spiritual Pieces
Tye Tribbett, Israel Houghton, Lisa McClendon
Singer & Songwriter
Featuring Israel Houghton
God My Hero
Musical Stage Play
Actor, director, philanthropist.
Singer & songwriter.
Celebration of Gospel
Singer & songwriter
FILM & TV
ACTORS & COMEDIANS
Wendy Raquel Robinson
REAL ESTATE & DESIGN
Pacific Playa Realty
PHYLLIS R. CADDELL, Publicist/Communications Strategist/Author/Ghostwriter/University Content Expert and Adjunct College Instructor
Born in Los Angeles, California to an entertainment manager/promoter and a legal negotiator, the creative and corporate worlds were introduced to Phyllis Caddell at an early age. Although she found law very intriguing and thought about following her mother's footsteps, she knew deep down that the entertainment industry, her father's niche, excited her most.
While attending college, she majored in radio and television, but it was an introductory course in PR that caught her attention causing her to change her primary emphasis from broadcasting to public relations.
After working in PR and communications, at several record labels and entertainment companies, Caddell launched Pc Public Relations & Management (PCPR) in 1995 from her bedroom with $500 and prayer.
She would go on to secure her first client, actor Tommy Ford, and book him as a guest on The Oprah Winfrey Show which catapulted her career and identified her as a credible publicist in the industry.
Her hard work would soon get noticed and land the company a feature in Essence Magazine as one of the leading boutique firms successfully bridging the gap between the faith-based and mainstream entertainment industries.
Whether securing clients as national spokespersons, acquiring talent and press for significant events or coordinating red-carpet productions and media tours, she aims high with all endeavors.
A creative and strategic planner and skilled at identifying potential sources for story ideas, Caddell continues to successfully run a prosperous establishment representing some of the best in the lifestyle, sports, and entertainment industries.
Moreover, she is the author of “Do It Yourself Publicity: For Those Too Cheap or Too Broke to Hire A Publicist,” and hosts workshops and seminars on PR and strategic communications.
She also is an adjunct online university instructor and content expert and holds an M.A. in Organizational Communications, an M.S. in Internet Marketing, and a B.A in Public Relations.