INTEGRITY. EXPERTISE. PASSION.
A Strategic Communication and PR Agency
•Entertainment •Lifestyle •Beauty •Sports •Hospitality •Books
•Organizational Communications
Featured in Essence Magazine as a leading agency specializing
in cross-genre
PR.
At PCPC we help our clients by providing a range of valuable services to enhance their communication and manage their reputation. These services include strategic communication, media relations, content creation, crisis management, social media management, event coverage, thought leadership, and measurement.
We work closely with our clients to develop comprehensive communication strategies tailored to their goals and target audience. We build strong relationships with the media to secure positive coverage for our clients. Our skilled professionals create compelling content to convey clients' messages effectively.
In times of crisis, we provide guidance and support to protect clients' reputations. We manage social media accounts, secure media for events, and position clients as thought leaders in their industries. We also measure and evaluate the impact of our PR efforts to ensure effectiveness.
Overall, PCPR services are designed to help clients enhance their brand image, engage with their audience, and achieve their communication goals.
ABOUT US
MISSION STATEMENT:
At PCPR, our mission is to prioritize your success by offering results-oriented consultation, coaching, and implementation services. We operate behind the scenes, working diligently to amplify your voice, provide access to valuable resources, and develop programs and initiatives that strengthen or establish your brand. Our ultimate objective is to have a positive impact on your image and create platforms that open doors to opportunities, ultimately increasing awareness and fostering growth.
OBJECTIVE:
Our primary objectives at PCPR are as follows:
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To create, increase, or enhance brand awareness: We strive to elevate your brand's visibility and recognition, ensuring that it resonates with your target audience and stands out in the competitive landscape.
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To increase credibility: By leveraging strategic communication and media relations, we aim to enhance your reputation and establish you as a trusted authority in your industry, thus increasing credibility and trust among stakeholders.
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To create a positive image: Through carefully crafted messaging and strategic initiatives, we work to shape a positive and authentic image for your brand, enhancing its perception and fostering positive associations.
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To raise online awareness: In the digital age, a robust online presence is crucial. We employ social media management, content creation, and online reputation management strategies to raise awareness and engage with your audience effectively on various online platforms.
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To establish thought leadership positions: We understand the value of positioning you as a thought leader and industry expert. Through thought-provoking content, speaking engagements, and participation in relevant events, we aim to establish you as a go-to resource in your field, driving influence and thought leadership.
Our very first client was actor, Tommy Ford. You know, the tall, bald guy with the hilarious laugh best known for his role as "Tommy" on the hit FOX sitcom Martin. He was also the fun-loving father on UPN’s comedy, The Parkers and the calm Lieutenant on FOX’s New York Undercover.
After booking Tommy Ford on the Oprah Winfrey Show and securing features in Black Enterprise, Jet, and Upscale Magazines for faith-based comedian, Broderick E. Rice, our roster began to fill up with faith-based recording artists, inspirational speakers, actors and more!
Giving back is huge at PCPR. We have a mentoring program where we hire interns, and we're always ready to give advice to college graduates going into PR. In addition, the CEO, Phyllis Caddell, hosts PR workshops, and publishes monthly PR blogs for emerging publicist or for those wanting to be a DIY-publicist to promote their own product.
SERVICES
CONSULTING
We help you obtain your goals, hit your targets and move forward to get desired results.
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Offer advice & expertise to improve objectives
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Analyze situations & provide a fresh perspective
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Formulate plans to implement recommendations and overcome objectives
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PR consulting & public relations training for small business DIY
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PR campaign planning & implementing
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Pitch solutions to solve problems
STRATEGIC COACHING
We partner with you in a thought-provoking and creative process that inspires you to discover and maximize your personal and professional potential. We help you:
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Discover strengths.
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Discover why your strategy is not delivering the results you expect.
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Discover why your thinking, approach or methodology is not working and how to fix it.
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Identify and help to eliminate limiting beliefs, fear and self-sabotage.
In the end, you decide what you need, and what’s holding you back from achieving your goals.
WRITING SERVICES
ORGANIZATIONAL COMMUNICATION
CONTENT DEVELOPMENT
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Ghostwriting
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Content marketing
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Feature articles
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Op-Ed Articles
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Blog entries
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Internal communications
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Eye-catching SEO press releases
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Bio writing
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Website copy
Effective communication in the workplace between colleagues, management, human resources, the media, and the public is crucial.
We focus on the communication and information flow within organizations through different roles of the media, and implement a communications audit to help identify what areas can be improved.
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Write contributed articles and branded content. .
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Write thought leadership articles
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Prepare & write product & service backgrounders
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Prepare & write marketing collateral
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Website copy
OUR WORK
When our clients are happy, we're happy. A taste of what we do.
Art on Sneaker Initiative
John Diggs featured on Lead With Your Brand Podcast
T'Mil Curtis "She's Big Time Now" Podcast
Good Things Utah interviews All Star Gospel Celebration Hosts
Lena Byrd Miles Talks "Watch Me", DMX and more on Good Day Sacramento
Author, Joan Jackson Interviews with FOX 5 San Diego "Life as an NFL Wife
Grammy® & Dove Nominated Songwriter
Dayna Caddell Shares Testimony on CBN's "Turning Point"
Former Dallas Cowboys, Darryl Clack Releases Memoir; Interviews with ABC 7
Dayna Caddell Nabs Leading Role in
Animation Series
SPORTS 360AZ Interviews Darryl Clack
Former Dallas Cowboys Darryl Clack Speaks at 5th Annual Autoimmune Walk in Los Angeles
The Blend Talk Red-Carpet Launch
with PCPR for many years.
Walks the red carpet at the 33rd Annual Stellar Awards.
PCPR creates awareness in faith-based community.
TESTIMONIALS
what people are saying...
"The PCPR team gave me the big break of my career! Placing me on The Oprah Winfrey Show catapulted my career, and made certain that I remained in the limelight thereafter with appearances on magazine TV shows as well as features in national magazines. Without their expertise I could have still been the best kept secret."
Dr. Traci Williams
My company hired PCPR to consult us in communications strategies and PR. Their team put together a realistic plan that allowed us to raise awareness for my company. They also coached us in leveraging our media placements where we were able to cultivate relationships for brand partnership opportunities.
Teresa Mack,
Real Estate Broker
"PCPR was instrumental in getting publicity for my book and coordinating my book release. They confirmed a 10-city book tour with Barnes & Noble and secured TV and radio interviews in each city. They are professional, passionate, and they get the job done".
Darryl Clack, former NFL
Dallas Cowboy
"PCPR did exactly what they said they'd do for my brand. In one year our sales doubled via private events and promotions!"--
Benaleigh Designs
"I gave the PCPR team my wish list and they fulfilled at least 90% of my realistic wants!"--
Two2Tango Works
"PCPR...Professional. Classy. Prompt. Responsible. For over 20 years this Company was one of the keys to my success. Beyond the work itself; the character of PCPR is trustworthily Refreshing. I look forward to the next 20 years with PCPR!"
Comedian, Broderick Rice
"PCPR is our go-to PR firm. They think out the box and always seem to go beyond what is expected. In addition to producing great work, they always have time for us. They are honest and transparent. Something you don't see too often."
Renee Middleton, Interior Designer
"I've tried a few PR firms but this one stands out from the rest. They're honest and use integrity in everyting they do." -- Joan Jackson, Author & Life Coach
"As a life stylist, I travel a lot. Whether it's national or international, the PCPR team make sure that I have interviews set up in every city I visit. They keep me busy and that's what I like."
Lynn Childress - Life Stylist
CLIENTS
Whether you're established or emerging, or re-emerging, we're here to help you advance your brand.
A few of our current and former clients!
More Clients:
FILM & TV
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The Blend Talk TV
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Total Momentum Productions
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Open Rivers Pictures
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Gospel Music Channel
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The Fighting Temptations
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Dreams
MUSIC
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Dayna Caddell
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Mary Mary
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Michelle Williams
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Vann Clayton
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Terrance Bell
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Kim Burrell
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Tonex
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Soul Seekers
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Shirley Caesar
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Dawkins & Dawkins
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Dottie Peoples
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Stephen Hurd
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Phillip Carter
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Michelle Bonilla
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Music World Music
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Real Talent Media
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Tommy Boy Records
ACTORS & COMEDIANS
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Tommy Ford
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Wendy Raquel Robinson
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Tiny Lister
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Ella Joyce
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Broderick Rice
SPORTS
REAL ESTATE & DESIGN
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Pacific Playa Realty
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Dayna Caddell Design
NON-PROFIT
ABOUT THE
FOUNDER/CHIEF STRATEGIST
PHYLLIS R. CADDELL, Publicist/Communications Strategist/Author/Ghostwriter/University Content Expert/Adjunct College Instructor
Phyllis Caddell is the founder and lead strategist for PCPR Communications, a Los Angeles-based PR and Strategic Communications agency.
Born in Los Angeles, California--her father an entertainment manager and promoter, and mother a legal negotiator, she experienced the creative and corporate worlds early.
Although she found law very intriguing and thought about following her mother's footsteps, she knew deep down that the entertainment industry, her father's niche, excited her more.
While in college, she focused on radio and television broadcasting, but it was an introductory course in public relations that caused her to change her major to public relations.
After working in several PR positions at record labels and entertainment companies, she launched Pc Public Relations & Management, Inc. (PCPR) in 1995 from her bedroom with $500 and much prayer.
When she landed her first client, actor Tommy Ford, on the Oprah Winfrey Show, the company propelled.
Soon after, Essence Magazine and other credible publications featured the company as a leading firm successfully bridging the gap between faith-based and mainstream entertainment.
Today, the diverse firm, now PCPR Communications, is a thriving establishment whose roster boasts choice clients in the entertainment, lifestyle, sports, literacy, and corporate industries.
As a storyteller, she has the knack to make brands newsworthy. Her tenacity and strategic thinking enable client placements on popular morning and late-night television talk shows, in leading publications (print and online), on popular podcasts, award shows, and more.
She is the author of Do-It-Yourself Publicity: For Those Too Cheap or Too Broke to Hire A Publicist, an adjunct instructor, and an expert content creator for Azusa Pacific University. She also consults and coaches professionals to help take their brands to the next level.
Furthermore, she is a contributing writer for various publications, a ghostwriter, and the former west-coast entertainment correspondent for WFSK Radio in Nashville, TN.
Caddell holds an M.A in Organizational Communications, an M.S in Internet Marketing, and a B.A. in Public Relations.
She loves to travel. Her favorite places visited thus far are Dubai and Cuba.