Every successful entrepreneur starts from somewhere. When Hey Lady💋™ creator Tania Richardson embarks on an endeavor, she completes the mission. When she decided to join the army, she joined. When she wanted to be a commercial-actress, hard work and tough skin afforded her to land several gigs. When she was asked to join the Real Housewives of Atlanta franchise, after much thought, she graced the show with class for eight episodes. And when she decided she wanted to get into the insurance industry she buckled down, did the work, and opened the doors to a successful agency.
A leader who gets things done Richardson is always a step ahead thinking of the next venture. After COVID-19 hit I closed my insurance office, and my staff and I started working from home,” states Richardson. “This allowed me the time to sit still and brainstorm on how I would launch my new venture I had been thinking about for a while.”
Three years ago, she started pinning on Pinterest. Specifically, fashion and travel images. It did not take long for her pins to start getting noticed. When her Pinterest following hit 100k views per month, she knew she had something. However, she had not figured out a way to mesh everything together. “I knew that my next venture had to be something that represented my three loves—fashion, travel, and business,” states Richardson.
The venture also had to be something to inspire women. “Because I frequently search for content online, I am sensitive to a lack of information for women in my age group—forty plus,” says Richardson. “Not finding much content was the driving force for me to fill the void of advertisers catering less to women 40–55 years old.”
After much thought, amid COVID-19, Hey Lady💋™ was born. A lifestyle brand curated for women forty and over who has a passion for fashion, a love of travel, and an interest in owning or growing a business. The mission is to motivate, empower and encourage them to live their best lives.
But how does a busy serial entrepreneur have time to relax and pin on Pinterest? This passion started for Richardson when she was six years old. She would anxiously wait for the mail carrier to deliver her mom’s monthly issue of Essence Magazine. Before her mom could look at it, she was in her bedroom looking through the magazine in awe and cutting out her favorite designs and, well, literally pinning them on her wall.
From traditional print magazines to Pinterest, collecting fashion and travel has stayed with Richardson for years. It was a natural progression for her to launch Hey Lady💋™. Although some questioned the launch during a global outbreak of a disease from a new virus, this was “the perfect time” in her opinion.
The fact that Hey Lady💋™ spawned from the coronavirus pandemic speaks volumes of her faith, determination, focus, and willingness to succeed. “My journey and the trajectory for my life has been a leap of faith from the beginning to now,” she states.
The faith-centered serial entrepreneur’s goal is to encourage and empower women, period. She’s created a lifestyle that she adores and wants her followers, who she refers to as Lady Bugs, to be inspired to live a fulfilled life as well—To be adventurous and find their passion.
Hey Lady💋™ has many arms. Social media platforms to engage and build a community of women through storytelling through print and video content, great fashion finds and stylish pairings, inspirational quotes, contests, and interviews.
Every Wednesday at 5:00 pm “Wine Down Wednesday,” a 30-minute live show features professional women in various industries as business, healthcare, education, public relations, entertainment, law, and more who would otherwise not have had the opportunity to shine.
The Hey Lady💋™ blog inspires women to travel to far off imaginary places. “Traveling opens your heart, broadens your mind, and creates memories,” states Richardson. “I’ve traveled to Tanzania, Dubai, Paris, Morocco, Croatia, Italy, and many other places.”
The YouTube channel inspires women to vacation and gives great traveling tips. For example, a trip to Italy with roundtrip airfare and hotel could cost as low as $1,200. “When you break it down, it’s saving $3.65 a day for 365 days,” Richardson states. But there is a time when you should go to get the best deal. “If I want to be economical, I’ll go in the offseason because there are fewer tourists, everything is open to you, and it’s, of course, less expensive.”
“Traveling feeds my soul like nothing else!” exclaims Richardson. “I want women to know that it’s not selfish to be happy and fulfill their dreams. I’m not an anomaly, and I’m not the only one out here traveling and enjoying life. It’s a matter of prioritizing. Prioritization is putting yourself first.”
Tania Richardson has turned Hey Lady💋™ into a flourishing movement that motivates, empowers and encourages women from all walks to thrive.
“My passion is LIFE. I believe every day that we are alive is a special occasion,” states Richardson. The 40-something’s goal is to have 50 stamps in her passport by 50.
✨This article may also be seen in Flights In Stilettos Magazine.