INTEGRITY. EXPERTISE. PASSION.
Public Relations and Strategic Brand Communications
Entertainment, Lifestyle, Real Estate, Sports, Corporate Communications
Featured in Essence Magazine as a leading firm specializing in cross-genre publicity.
Driven by strategy and motivated by end results, PCPR is a boutique communications consulting agency whose main focus is to ensure that our client's target audience is aware of, understands, and, most importantly, values their product or service. We are storytellers who aid and direct our clients with campaigns to drive the understanding and delivery of their value proposition. We help push beyond comfort zones to deliver quality results and spark engagement with consumers, fans, influencers, and brand ambassadors. Whether you're an entertainer, designer, lifestyle expert, television property, real estate agent, or broker or a corporate brand, we pride ourselves on giving you a voice that stands out from your competitor.
Our creative concepts, dedication, and years of experience will enhance your brand by increasing awareness and visibility and ultimately driving sales.
In addition to providing select standard services as creating content, press release writing, and editing, we help you create brand personas that encompass your career, philanthropic efforts, business endeavors, and partnerships. We also work with you to create cross-genre and cross-media communications & PR campaigns that enhance growth, viewership, sales, and market position.
Your personal brand is how you appear to the world. We help you identify and create the right strategies to keep your brand in the mind of target audiences, i.e., creating websites and blogs, thought leadership, building your online presence, and more!
Whether it's a corporate, non-profit, or entertainment event, we fill your red carpet with celebrities, key tastemakers, hosts, and media outlets that will, in turn, generate awareness, enhance your brand, and be that memorable event to catapult your brand.
Our strategic approach focuses on creating and distributing valuable and consistent content, implementing e-Newsletters and email campaigns, and securing guest-blogger positions to engage with targeted audiences and generate valuable lead information that will ultimately turn your readers into paying customers.
DIY PR & COMMUNICATIONS STRATEGY WORKSHOP
Our DIY PR and Communications sessions discuss everything from developing your PR campaign, getting your brand noticed, compiling and distributing quality press releases to appropriate media outlets, effectively using social media, storytelling, and branding. It will give you the skills that you need to face your target markets with confidence.
Effective and frequent communication in the workplace between colleagues, management, human resources, and the public is crucial.
We design a strategic plan to help you understand the benefits and purpose in order to implement that will express the goals and methods of your organization's outreach activities including what your organization wishes to share with the public and whom your organization is trying to reach.
We typically analyze the way you use language and the communications channels open to you. We implement a communications audit to help identify what areas can be improved and outline a strategy to implement changes. This may involve changing your messaging, training others to communicate more effectively, and more.
Building your name recognition is key. We heighten your brand, and facilitate new or enhance ongoing relationships. We distinguish you from the competition, and generate quality leads by creating thought-leadership products that showcase your expertise by positioning you as the go-to person in your area of expertise through content (blogs, books, e-books, TV), panel positions, guest appearances, and more while simultaneously building a community of those who want to know what you know.
Click Here to Learn More About Our DIY-PR
Communications Strategy Workshops
Our number one priority is to help our clients reach their goals by providing results-oriented consultation while serving them with the highest professional level of integrity and honesty. Our goal is to positively impact your image and provide platforms for cross-genre opportunities to increase brand awareness.
Our main objectives:
• Increase brand awareness
• Increase credibility
• Create a positive image
• Raise online awareness
• Establish Thought Leadership positions
Based in Los Angeles, with affiliates in Atlanta, Chicago, Nashville, and New York, PCPR, established in 1995, is a boutique Communications Consulting agency providing PR and strategy services to entertainment, lifestyle, beauty, real estate, and corporate industries.
Our unique and strategic approach have expanded the brand recognition and attention for our clients and their projects. We have the knowledge to guide our clients through online channels to gain awareness and create engaging social media content to spark the interest of select audiences.
Our very first client was actor, Tommy Ford. You know, the tall, bald guy with the hilarious laugh best known for his role as "Tommy" on the hit FOX sitcom Martin. He was also the fun-loving father on UPN’s comedy, The Parkers and the calm Lieutenant on FOX’s New York Undercover.
After booking Tommy Ford on the Oprah Winfrey Show and securing features in Black Enterprise, Jet, and Upscale Magazines for faith-based comedian, Broderick E. Rice, our roster began to fill up with faith-based recording artists, inspirational speakers, actors and more!
Giving back is huge at PCPR. We have a mentoring program where we hire interns, and we're always ready to give advice to college graduates going into PR. In addition, the CEO, Phyllis Caddell, hosts PR workshops, and publishes monthly PR blogs for emerging publicist or for those wanting to be a DIY-publicist to promote their own product.
The Blend Talk Show Red Carpet Launch
Grammy® & Dove Nominated Recording Artist,
Dayna Caddell Shares Her Testimony on
CBN's "Turning Point"
Darryl Clack Speaks at 5th Annual Autoimmune Walk in Los Angeles
"Beautiful" Music VideoProducer, Jason White, releases "Beautiful" music video during Women's History Month
Grammy® Nominated, Dayna CaddellReleases "PUSH" and discusses her Autoimmune illness journey on CBN's 'Turning Point International.'
The Hollywood ConfidentialPresented by Brand Maverick Entertainment president Steven Jones welcome Brandy, Meagan Good and Tichina Arnold.
CBN Interviews Ami RushesAmi Rushes shares her testimony with "Turning Point International" viewers.
Michelle WilliamsPCPR lands spokesperson position for Destiny's Child, Michelle Williams, with TERI, Inc.
Mary MaryIn 2002 PCPR helped launch, "Thankful," the debut album from sister duo, Mary Mary. The firm went on to represent them until 2004.
WENDY RAQUEL ROBINSONAfter much convincing from Steve Harvey, Wendy Raquel Robinson signed with PCPR and stayed with the firm for many years.
Spine Surgeon Releases BookDr. Roderick Claybrooks authors book series to aid students and parents in school and life.
"DREAMS"“DREAMS” is a captivating look inside the journey of four dreamers; a dancer, a singer, an ex-boxer, and a rapper, who are all tied together by life’s most common thread: the past.
Bass Legend, Andrew Gouche'Talks to Bass Musician Magazine about his new release "We Don't Need No Bass."
Comedian Broderick RiceAn accomplished comedian with close to three decades of experience has graced the pages of magazines such as Upscale, Black Enterprise, Rolling out and more.
Trisha Alicia Signs With New DSinger, Songwriter and Spoken Word Artist, Trisha Alicia, Releases "Pieces."
THE FIGHTING TEMPTATIONSPCPR was hired to create awareness in the faith-based community for The Fighting Temptations.
The Blend Talk Show Launch
Our Business Motto: "If we don't ask, we'll never know." We ask. We get results!
Bravo's "Watch What Happens Now"PCPR assisted in securing a guest appearance for celebrity event producer, Diann Valentine
WE'VE WORKED WITH SOME OF THE BEST!
Whether established or emerging, we're here to help you advance your brand.
Current and Former Clients at a Glance
FILM & TV
ACTORS & COMEDIANS
Wendy Raquel Robinson
REAL ESTATE & DESIGN
Pacific Playa Realty
PHYLLIS R. CADDELL, Publicist/Communications Strategist/Author/Ghostwriter/University Content Expert and Adjunct College Instructor
Born in Los Angeles, California to an entertainment manager/promoter and a legal negotiator, the creative and corporate worlds were introduced to Phyllis Caddell at an early age. Although she found law very intriguing and thought about following her mother's footsteps, she knew deep down that the entertainment industry, her father's niche, excited her most.
While attending college, she majored in radio and television, but it was an introductory course in PR that caught her attention causing her to change her primary emphasis from broadcasting to public relations.
After working in PR and communications, at several record labels and entertainment companies, Caddell launched Pc Public Relations & Management (PCPR) in 1995 from her bedroom with $500 and prayer.
She would go on to secure her first client, actor Tommy Ford, and book him as a guest on The Oprah Winfrey Show which catapulted her career and identified her as a credible publicist in the industry.
Her hard work would soon get noticed and land the company a feature in Essence Magazine as one of the leading boutique firms successfully bridging the gap between the faith-based and mainstream entertainment industries.
Whether securing clients as national spokespersons, acquiring talent and press for significant events or coordinating red-carpet productions and media tours, she aims high with all endeavors.
A creative and strategic planner and skilled at identifying potential sources for story ideas, Caddell continues to successfully run a prosperous establishment representing some of the best in the lifestyle, sports, and entertainment industries.
Moreover, she is the author of “Do It Yourself Publicity: For Those Too Cheap or Too Broke to Hire A Publicist,” and hosts workshops and seminars on PR and strategic communications.
She also is an adjunct online university instructor and content expert and holds an M.A. in Organizational Communications, an M.S. in Internet Marketing, and a B.A in Public Relations.